Four for OTTO

We intend to invest massively in the OTTO brand, operate with focus and strength again in the marketplace and to position OTTO as the leading online generalist retailer with an emphasis on the Fashion and Living assortment segments. The creation of a Management Board for the company OTTO was an important step in this direction. I am convinced that we have enlisted the right managers to help us realise our ambitious growth track.“

OTTO is a business model with a future, since as a multichannel player we have a unique selling point which is unmatched in this marketplace. Alongside our strong own-label brands, we plan to expand our One Stop Shopping strategy significantly, since it is and continues to be a growth driver. Our customers will find the most diverse and most attractive assortments in Germany at otto.de.“

As the leading online generalist retailer in Germany, we are going to invest heavily in the further development of otto.de, so that we can offer our customers products individually relevant to them in real time. We will actively drive future topics such as Mobile and Everywhere Commerce. We see inspiration, emotionality and online retail as inextricably linked.“

The online market is fast and dynamic. Therefore, it will be my task to align OTTO’s internal processes and structures optimally with this ongoing evolution. Our IT landscape needs to remain constantly future-orientated. This is a great and exciting task, which I will implement together with the employees at OTTO and which I am looking forward to very much.“