Key Indicators
Facts and figures about OTTO
|
Profile |
|
|
Founded |
August 17th, 1949 |
|
No. of employees |
more than 4,200 (in Hamburg) |
|
Revenue in 2012/13 FY |
2.126 billion Euros |
|
Online revenue share |
80 percent |
|
Range |
|
|
No. of items on otto.de |
more than 2.1 million |
|
One-Stop Shopping partners |
120 |
|
Brands on otto.de |
more than 4,000 |
|
Print run main catalogue, page count |
approx. 4 million per season, 1,000 pages |
|
Service & Customer Care |
|
|
Service employees |
2,000 |
|
Reachability |
97 % |
|
Average waiting time |
10 seconds |
|
Relation Centres in Germany |
20 |
|
Reachable |
24 hours, 7 days/week |
|
Services |
100 |
|
Social Media |
|
|
Facebook fans |
more than 515,000 (as of: 03/2013) |
|
Service requests |
approx. 12,000/year |
|
Twitter followers |
more than 27,000 (as of: 03/2013) |
|
Service requests |
approx. 1800/year |
|
Google+ |
approx. 2,400 (as of: 03/2013) |
|
YouTube |
over 1.1 million video views (as of: 03/2013) |
|
Company blogs |
3 (Two For Fashion, Azubi-Blog, eStarter) |
