Digital Shopping Experience
OTTO offers a huge product range on all channels via a click of the mouse on the OTTO web shop, a tap of the finger on a smartphone or tablet or by leafing through the catalogue.
In the past, the OTTO catalogue was the main focus when it came to dressing the family smartly or bringing home trendy lifestyle products and the latest technology. Today, our customers access a huge variety of brands, ranges and styles via the multi award-winning online store otto.de.
As part of the Otto Group, OTTO is one of the most successful e-commerce companies and the largest online retailer of fashion and lifestyle in Germany. We generate about 80 percent of our total revenues through otto.de and other specialist online shops.
Our customers now mainly come to OTTO as e-shoppers, but many still like to peruse the catalogue for inspiration – that’s what we call multi-channel. To best serve our customers, we cultivate a close dialogue with them. We listen, learn and ask about their current and future needs. This knowledge influences new product ranges, styles and services.
OTTO is managed by a dedicated management board with a great deal of experience. And which feels it is important that the company, its employees and customers learn from each other. With each and every order.
OTTO is bound to a consistent sustainability policy, as are all other Otto Group companies. Sustainable products, energy-saving technologies and social responsibility are a matter of course rather than mandatory.
OTTO in a nutshell – all the key facts and figures about our company are listed here.
When we win a prize we are delighted - and take a moment to enjoy it. Then, we return to developing fresh ideas for our customers with renewed vigour. So, that we can keep getting better and better.
In 1949 Werner Otto founds ‘Werner Otto Versandhandel’, and registers it at the Hamburg State Ministry of Economy and Transport on 17 August. The first OTTO catalogue is produced, with black and white pictures glued in. The range consists of 28 pairs of shoes. The story of one of the most successful groups of companies in the world has begun.