Digital Native Palina
Rojinski becomes the online presenter of OTTO
At the official start of the season OTTO
is, for the first time, introducing a new face, separately from the catalogue
cover - the German TV presenter and actress Palina Rojinski.
New OTTO Management
On August 1, 2012, Dr Michael Heller, Marc Opelt and
Petra Scharner-Wolff are appointed as Members of the Management Board within
the company OTTO’s new leadership structure. Alexander Birken, Member of the
Executive Board, Multichannel Distance Selling Otto Group, is Spokesman of OTTO.
10 years of Lascana
In 2012, the
successful LASCANA lingerie and swimwear label celebrates its tenth
Start of OTTO Beauty
Since December customers can find online at
www.otto.de / beauty beauty and cosmetic products. The product line includes
beauty products from the segments color cosmetics, skin care, body care and natural
Online satellite of LASCANA
LASCANA, OTTO's successful lingerie and swimwear shop now has an online satellite for internet-savvy customers with lascana.de.
At m.otto.de, mobile customers can now use their smartphones to access the entire OTTO range and order directly.
A virtual catalogue
The mytrend Winter catalogue combines printed catalogue pages with the web shop by integrating Augmented Reality technology.
New iPad app
OTTO releases the ‘OTTO-Kataloge’ iPad app to coincide with the launch of the iPad in Germany. iPad users can select the catalogue of their choice, scroll through, zoom in, and order directly – all OTTO at their fingertips.
Mr Brigitte wins Facebook modelling contest
In the Facebook modelling contest, users surprisingly vote ‘Brigitte’ the winner: a young man dressed as a woman. OTTO reacts with community spirit and humour, and gains thousands of new Facebook fans plus several awards.