With FOKUS, last year the Otto Group launched one of the most important future-orientated projects in recent years. Negotiations between employee and employer representatives on the balance of interests and the social plan are now almost concluded. It already seems likely that the remaining number of full-time jobs to be shed will probably be less than half of the 700 originally announced.

After celebrating the start of the 2012 season with an online presenter, the 2013 season kicks off with a fascinating double-pack. Two well-known faces from the international fashion scene are this year’s OTTO testimonials: Olivia Palermo together with Johannes Huebl will accompany customers through the season. This celebrity presenter-couple is part of a large-scale marketing concept, thus bringing the core topic of fashion back into the spotlight of OTTO’s advertising and marketing activities.

In e-commerce, tablets have great potential for emotional shopping experiences. This is why OTTO is now launching a new shopping app for the iPad with a clear focus on inspirational, experiential shopping. This OTTO in-house development offers magazine-type, topic-based product worlds, creating a completely new kind of access to tablet-based fashion shopping and fully exploiting all the possibilities of this end-device.