Shop of a Thousand Brands

OTTO is a broad based retailer that sells its own products alongside those of external brands and retailers – from a single online source that offers one thing above all: incredible variety. With some 2.1 million items and about 4,000 different brands to choose from, every customer can find the right product or style for them.

At otto.de the customer finds all items presented in an uncluttered and familiar selling environment. Easy-to-use digital tools such as filters and search functions facilitate navigation through the extensive product range. Customer quickly find their desired products, conveniently collect everything in their shopping cart, and then order them all at once. OTTO can be relied upon for secure delivery and payment based on its decades of expertise in mail order. OTTO’s one-stop shopping offers maximum choice, service and security when shopping online.

The brand and retail partners who offer their product range via otto.de also benefit: They get inexpensive access to a high-traffic web shop platform and participate in OTTO’s marketing expertise. Their handling costs are also reduced significantly as they no longer need to transport ordered goods to each individual customer, but can let the Hermes Logistics Group and Hermes Warehousing Solutions distribution centre organise transport and logistics. Their customers also have access to many important features of otto.de.