OTTO strives to offer the best possible shopping experience anytime, anywhere. That is why we experiment with new technologies and then sort the wheat from the chaff.
OTTO recognised online retail as an opportunity early on. As long ago as 1995, we were one of the first German mail-order companies with a select range available on the internet at otto.de. By 1997, the entire catalogue range was online; it now comprises 2.1 million items. More than 15 years experience and a deep understanding of our customers’ needs are now paying off. As the largest German online retailer of fashion and lifestyle items, we generate about 80 percent of our total revenues online.
Customers love the freedom of online shopping because it is so wonderfully convenient to order online 24/7. otto.de is TÜV-certified, including and in particular for consultation by e-mail. We come ‘highly recommended’. And because at OTTO we think ahead, we never stop working to improve our service. We want to give our customers superior navigation, search features, and the best product information. Though, we may never reach the ideal state due to rapid technological progress, we can always become better. We’re not content to follow trends; we want to set them. This challenge keeps us on our toes each day.