Cable and PCs are so yesterday. Today, people use smartphones and web tablets to surf the internet. Online shopping is no longer confined to desktop computers, but can be conveniently pursued from the living room couch, in cafés or while strolling in the park. This frees the customer from the constraints of time and space. And that is why at OTTO we keep developing new shopping formats and adding them to our network. This lets customers navigate, pick and choose, and order from our digital range on all relevant devices. Year after year, we receive confirmation that customers love our idea of ‘Everywhere Commerce’: as Website of the Year 2011, otto.de received the most and highest user ratings in the ‘Shopping’ category. Internet users also bestowed the 2011 OnlineStar, the Oscar of the online industry, on us in the Fashion and Lifestyle category – for the sixth consecutive year.